Publicity and Promotion

Below are the details of publicity and promotion:

1. Flyers and Info Pamphlets
- Flyers will be distributed to the customer by MMU students in strategic location that is allowed by Mahkota Parade.
- The purpose on distributing the info pamphlets is to give an overview of the main concept event, brief timeline of the activities and short educational information regarding the “Enhance World Peace through and just with International Business”
- There are two types of flyers;

(a) Colored printed flyers
(b) Black and white flyers
- The colored printed flyers are the ones that will be used in promoting the event to the customers.

2. Banners and Buntings

- The banners and buntings will be hanged in front of the main entrance which leads to concourse and the surrounding area of Mahkota Parade. While the background of the stage will be hanged wide banners to highlight the main event to all the customers.

3. Media

- To invite and cooperate with several press such as from the newspaper, radio and television to generate more exposure to the public regarding the event so it can attract more people to visit Mahkota Parade, not only to be educated by main concept of the event but also having great shopping experience while being entertain with family and friends.
- This are the media that have higher chances of cooperating with our events for the moments are;
(a) RTM Melaka (Radio)
(b) Astro Awani
(c) BERNAMA TV
(d) Fly FM

4. Poster

- Posters will be pasted on the wall around Mahkota Parade especially in the crowded area such as near the Cinema, Food court or walking area.
- The posters will be pasted in a large amount of quantity and in the strategic places so more easily to seek attention from the customers.


5. Booklet
- Booklet is mainly to show an advertisement of the supporting sponsorship company and the appreciation from the MMU students on the behalf of the success International Business event.